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Note: The below information is simply for background and history. Since 2018 Baskerville continues to consult only on a voluntary and gratis basis, and no longer does commercial work. Many listed as references are deceased. The listings of memberships and contacts are also not current.
[Click here for the CV in Japanese.]

P.O. Box 1298
Madison WI 53701-1298 USA

Direct telephone: (1) 608-259-1233
Mobile: (1) 608-772-4147
E-Mail: davebaskerville1913@gmail.com


M.B.A. Harvard University, 1974
Advanced Course, Tokyo School of the Japanese Language, 1966
M.A., East Asian Studies, University of Michigan, 1963
M.Div., Lutheran School of Theology-Chicago (Central), 1962
Madison West High School

• “Mediating the Litigated Course” (Pepperdine University, Jan./Feb. 2007)
• “Mediation Skills Training” (Winnebago [WI] Conflict Resolution Center, March, 2007)
• “Advanced Negotiation: Difficult Conversations” (Harvard University, Law School, June, 2007)



STRETCH TARGETS Endeavor (stretchtargets.org)
(Helping Wisconsin turn around its economy and education)


(Executive Counseling [earlier Japan and other Asia Market Performance Consulting, Advice in GeneralStrategic / Implementation / Conflict Resolution Management)


SIECOR CORPORATION, Hickory, North Carolina, U.S.A.
(Fiber Optic Cable and other Telecommunication Products)
Vice President --Asia


WEYERHAEUSER COMPANY, Federal Way, Washington, U.S.A.
(Wood/Paper Products)
Executive Vice President (SA) (1980-1985)


Counselor of International House of Japan. Advisory Board of Economic Strategy Institute (Washington D.C.). Board of Rubin For Kids. Senior Advisor of Japan International Volunteer Center (JVC). Board Of Madison Third World Support Office, Member of Bethel Lutheran Church, Madison Rotary Club, Fellowship of Christian Athletes, Amnesty International, and Association of Asian Studies.

Member of Wisconsin International Trade Council (2004-2010), American Chamber of Commerce in Japan (1980-2015). Advisor to The President of Siecor Corporation 1993-2002. Advisory Board of Omron Corporation (Kyoto, Japan) (1999-2003) Member of Board of Trustees of Keizai Doyukai (The Japan Association of Corporate Executives) (1986-1993), Member of The Tokyo Rotary Club (1984-1992), and Treasurer of Japan-U.S. Educational (Fulbright) Commission (1983-1985, 1987-1992). Deputy President of the Harvard Business School Club of Japan (1988-1992). Chairman of Forest Products Task Force U.S.-Japan Trade Study Group (TSG) (1980-1985).


1. StretchTargets.org is a website and endeavor to provide an easily understandable scorecard twice a year for tracking two critical long term "Stretch Targets" for Wisconsin's economic and educational turnaround. The purpose is to allow citizens of all stripes to relay expectations for the future to the Governor, other politicians, school board members, educators and teacher unions, as well as to family, friends and colleagues.

2. Baskerville International Ltd. is a counseling office serving confidentially senior executives of large and smaller corporations. These exchanges are both business content-based and personal. [Before 2009, the office focussed primarily on hands on, practical, result-oriented consulting to non-Japanese companies and their senior executives who either planned to successfully enter the Japan (or other Asian) market or with a presence already in Japan wished to substantially increase market share and profits in the market. It also worked on general management and leadership issues and conflicts and on occasion advised Japanese corporations in the U.S.A.]

3. Siecor Corporation, a joint venture of Corning Inc. and Siemens, AG, was the world's largest maker of fiber optic cable. It was for many years virtually the only non-Japanese company in the Japan market and had grown rapidly. (2000 total sales, $2.7 billion before it became a subsidiary of Corning Inc.)

1986-2000 Siecor:
First non-Japanese company ever to sell optical fiber/fiber optic cable in Japan. Early sales also to India, China, etc.
• Generated 8% of Japan market penetration by 1993 growing to 22% by 1999. (Total market grew by 8 times during period.)
• Won a Track III project with NTT to develop next generation fiber optic cable.
• Built in U.S.A. manufacturing facility exclusively for certain Japan customers/designs. In 1992, 50% of Siecor Corporation's total R&D dedicated to Japan market

4. Weyerhaeuser Company was a Fortune 100 company and one of the world's largest paper and wood product companies and for many years was the largest such non-Japanese company operating in Japan and Asia. (2005 total sales $23.0 billion)

1980-1985 Weyerhaeuser:
• Japan Sales $600-800mm
• Moved from 90% raw materials to 47% converted product.
• Developed newsprint sales (1979-84) from zero to $80mm (7%-market share).Only non-Japanese company in marketplace.
• Opened kraft liner board stock points in four locations. First company to so operate (sales $40mm).
• Developed hardwood lumber and softwood veneer markets.
• Opened shipping office (Westwood Transpacific Service) with four 45,000 DWT ships.
• Developed dimension lumber program.
• On June 26, 1985 received Ministers Award (Tsusansho Daijin Hyosho) from the Government of Japan (Prime Minister, MITI Minister) for "outstanding contribution to trade."
• Developed new product lines in Korea and Taiwan, early sales to China.

5. The International House of Japan, incorporated in 1952, is a private, non-profit organization committed to the furtherance of international goodwill and involved in a large program of people exchanges, lectures, discussions, etc.

6. Wisconsin International Trade Council, was created to advise the governor on the state’s role in the development of international trade.

7. Omron Corporation was Japan's largest factory automation manufacturer and also makes other automatic equipment, electronic components and health care products. (2005 sales $6.0 billion) .

8. Economic Strategy Institute, located in Washington, D.C., is a private, non-profit research center dedicated to defining a "new American agenda" in industry, technology and finance.

9. The Keizai Doyukai (The Japan Association of Corporate Executives) is a prestigious group of "Japan's top 1500 Business Executives." Foreign members have been admitted since 1986 and Baskerville was the second foreign executive ever elected to the Board of Trustees.

10. Tokyo Rotary Club, founded in 1920, is the oldest of Japan's clubs, and includes in its membership two hundred CEO's or ex-CEO's of the largest Japanese companies.

11. The Japan International Volunteer Center (JVC), a pioneer among Japan NGO's doing refugee and development work. Has projects in Thailand, Laos, Cambodia, Afghanistan, South Africa, Iraq, Palestine and Sudan.

12. The bilateral ten-member Japan-U.S. Education Commission manages the Fulbright Program and the selection of all American Fulbright Scholars studying in Japan as well as those Japanese Scholars studying in the United States. U.S. Ambassador Mike Armacost (and earlier, Ambassador Mike Mansfield) appointed the five U.S. members.

[Click here for the CV in Japanese.]